Founded in 1986, Pump Products is an industry leader and a major sales and service center for pumps, motors, and generators with than 100,000 unique items in its inventory.
Pump Products needed a robust new website to secure its strong position in the market and deliver the high level of service and support that modern customers expect.
They asked us to improve conversions through a simplified navigation and search functions, streamline the checkout process and upgrade the brand image.
After intense research and multiple discussions with Pump Products, our first task was to conceptualize and design a site architecture that could organize a massive product inventory in a simple, structured way that made it easy for customers to find what they need. We needed to create a seamless UI/UX around a robust content management system.
To date, we continue to work with them on site enhancements in order to make sure that our design can support their content strategy and organic growth.
OsCommerce was initially chosen as the eCommerce platform and after successfully running the site for more than 3 years, we are now in the process of migrating to Magento.
To support the online sales growth and streamline internal processes, we integrated their DDI ERP with the site. This has allowed for a seamless fulfillment of orders leading to a superior customer experience.
Combined with flexible pricing and cart options that catered to B2B clients, we converted the site into a sales engine, that was both robust and user-friendly.