Founded in 1989, Lumiko USA Inc. is one of the top manufacturers and worldwide suppliers of automotive bulbs and lighting products. Their business growth had been brilliant, but there was one dull part of their sales system: an outdated catalog website with limited flexibility and poor search engine visibility.
To continue their success, they needed a major website overhaul that supported the needs of the modern B2B and B2C customer. They asked DotcomWeavers to build a powerful new WordPress eCommerce platform.
We rebuilt Lumiko’s basic HTML website as a scalable eCommerce site in WordPress. The design and site architecture helps them display their wide array of products in a focused and easy-to-navigate layout. To drive their sales experience, we integrated WooCommerce and connected MailChimp for customer communication.
The new website also featured a host of SEO improvements that would help drive more organic traffic. grow their organic traffic. Their visitor count (and conversions) rose steadily after launch and doesn’t show any signs of slowing down!
One of the new features that set the new Lumiko site apart was its parts finder. We created this advanced search feature from scratch (not just a standard WordPress plugin), and it allowed users to search for parts by car make, model, year, and other parameters.
Another important aspect of the site was its improved site architecture and navigation, which created a streamlined and enjoyable user experience. With the launch of its new site, Lumiko is poised to provide stiff competition in the performance automotive lighting industry.